Forbhreathnú
Content discovery and native advertising platform. Serves content recommendations on publisher sites and tracks conversions for advertisers. Places pixels to build audience segments and measure content engagement.
Cumais Braite
- Signature count
- 2
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 2
Botúin Choitianta
- 1 Firing Outbrain pixels without advertising consent, particularly on conversion/thank-you pages
- 2 Not disclosing native advertising content recommendations as advertising in the privacy notice
- 3 Allowing the Outbrain widget to load on article pages before advertising consent is obtained
Breithnithe Comhlíontachta
Sets cookies and fires pixels for content recommendation tracking and conversion attribution. Advertising consent is required as Outbrain builds cross-site interest profiles for content targeting. Ensure the privacy notice discloses native advertising tracking as distinct from editorial content.
Seirbhísí Gaolmhara
6sense
High 6sense
Account-based marketing platform that identifies anonymous B2B website visitors and matches them to company accounts using reverse-IP lookup and intent data. Used for ABM targeting, lead scoring, and sales intelligence.
2 sínithe braite
Adjust
High Adjust
Mobile measurement and attribution platform owned by AppLovin. Tracks app installs, in-app events, and marketing campaign performance across mobile advertising networks. Used for mobile attribution, fraud prevention, and campaign optimisation.
3 sínithe braite
Amazon Ads
High Amazon Ads
Amazon Ads (formerly Amazon Advertising) provides a JavaScript pixel and conversion tracking tag that measures user actions on advertiser websites and sends data back to Amazon's demand-side platform (DSP) and sponsored ads ecosystem. The Amazon ad tag enables conversion attribution, audience building, and retargeting across Amazon's owned properties and its extensive third-party publisher network. Amazon's advertising business has grown rapidly to become the third-largest digital advertising platform globally behind Google and Meta. The Amazon Ads pixel is increasingly found on e-commerce, retail, and consumer goods websites, and its integration with Amazon's vast consumer data ecosystem raises significant governance considerations for regulated organisations.
1 síniú braite
AppNexus
High AppNexus
Programmatic advertising platform now operating as Microsoft's Xandr. Provides real-time bidding, audience targeting, and ad serving across display, video, and native formats. Xandr was acquired by Microsoft in 2022.
1 síniú braite
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