Forbhreathnú
Programmatic advertising platform now operating as Microsoft's Xandr. Provides real-time bidding, audience targeting, and ad serving across display, video, and native formats. Xandr was acquired by Microsoft in 2022.
Cumais Braite
- Signature count
- 1
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 1
Botúin Choitianta
- 1 Firing Xandr/AppNexus pixels before obtaining explicit advertising consent
- 2 Not accounting for the data sharing inherent in RTB auctions when drafting privacy notices
- 3 Failing to implement TCF integration for automated consent signal passing
Breithnithe Comhlíontachta
Sets third-party cookies for cross-site ad targeting and frequency capping. Participates in real-time bidding auctions where user data is broadcast to multiple parties. Requires explicit consent for advertising purposes under GDPR/ePrivacy. Subject to significant DPA scrutiny as part of the programmatic advertising ecosystem.
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6sense
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1 síniú braite
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3 sínithe braite
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