Forbhreathnú
Account-based marketing platform that identifies anonymous B2B website visitors and matches them to company accounts using reverse-IP lookup and intent data. Used for ABM targeting, lead scoring, and sales intelligence.
Cumais Braite
- Signature count
- 2
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 2
Botúin Choitianta
- 1 Assuming B2B intent data is exempt from GDPR because it targets companies rather than individuals
- 2 Failing to disclose reverse-IP lookup processing in the privacy notice
- 3 Not conducting a legitimate interest assessment for account identification without consent
Breithnithe Comhlíontachta
Collects IP addresses and matches them to company firmographic data. While primarily B2B, IP processing constitutes personal data under GDPR. Requires a lawful basis — legitimate interest assessments should be documented. Cross-device and cross-site tracking capabilities increase the compliance burden.
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