Analytics Governance Consulting

Regulated organisations need measurement governance, not just more tags and dashboards.

Obscurity helps insurance, fintech, and energy companies inventory, control, validate, and govern analytics and marketing tracking across their digital properties. We close the gap between how measurement is implemented and how it is governed.

Scan your site for free
What we do

Four ways to work with us

Every engagement starts with understanding what is actually running across your digital estate. From there, we design the controls, evidence, and operating model that keep measurement trustworthy.

01
Executive Briefing
A senior conversation about governance exposure. We review your current measurement landscape and assess whether a diagnostic is justified. No commitment required.
Duration
30 minutes
Investment
No charge
02
Analytics Governance Diagnostic
Multi-property assessment using our Seven-Dimension Maturity Framework: consent lifecycle, change velocity, tag inventory completeness, approval workflows, evidence quality, regulatory mapping, and executive reporting. Delivered as a board-ready report with 30-day follow-up.
Duration
2-3 weeks
Investment
Scope-dependent
03
Governance Framework Implementation
Full governance build-out based on the Analytics Governance Control Model (L1-L5): framework design, standards, approval workflows, automated validation, audit documentation, and team training. Multi-property scope. Measured by Mean Time to Detect (MTTD) for unauthorised tracking changes.
Duration
8-12 weeks
Investment
Scope-dependent
04
Advisory Retainer
Ongoing governance oversight: alert triage, incident response, change review, quarterly governance reviews with dashboard evidence, regulatory guidance, and implementation as needed.
Engagement
Ongoing
Investment
Scope-dependent

Not sure where to start?

Book a free Executive Briefing
Evidence

Outcomes from recent engagements

Insurance
Reduced Mean Time to Detect unauthorised tags from months to hours
A leading Irish insurer with a multi-brand digital estate and 40+ active tracking tags. The governance diagnostic revealed 12 tags firing without documented consent basis. Implementation delivered automated detection with sub-4-hour MTTD.
Energy
Governance coverage across 12 digital properties in 8 weeks
A regulated energy provider migrating consent management platforms. The diagnostic mapped every tracking tag across metering, billing, and marketing properties. The implementation delivered approval workflows, validation pipelines, and audit-ready documentation.
Our approach

How we deliver

Every engagement follows a five-stage governance lifecycle. Our proprietary scanning platform provides the evidence layer - continuous, automated, auditable.

01
ConsentMark
Scan
ConsentMark scans your digital properties and grades consent compliance A through F.
02
ConsentMark
Identify
Every tracking tag, consent violation, and governance gap is documented with evidence.
03
Obscurity
Govern
We design the framework, workflows, and controls that close the governance gap.
04
Obscurity
Implement
Standards, approval processes, testing pipelines, and audit documentation are built and handed over.
05
ConsentMark
Monitor
Continuous scanning detects drift. Alerts fire when governance controls are breached. The cycle continues.
Who we work with

Regulated industries with complex digital estates

We work with organisations where measurement governance is not optional - where regulators, board members, and data protection officers need evidence that tracking is controlled.

Insurance
CBI (Ireland), FCA & PRA (UK). Complex multi-brand digital estates with high marketing spend and strict data handling requirements.
Fintech
CBI, FCA. Rapid release cycles and experimentation platforms that outpace manual governance review.
Energy
CRU (Ireland), Ofgem (UK). Consumer-facing digital properties with consent complexity across metering, billing, and marketing.
Travel
DPC (Ireland), ICO (UK). High-volume booking platforms with extensive third-party tag ecosystems and cross-border data flows.
About
D
Dónal Troddyn
Founder, Obscurity

Every engagement is led personally by the founder. This is deliberate - analytics governance for regulated organisations requires deep technical knowledge, regulatory context, and the judgement to make calls that affect compliance posture. That expertise does not delegate well.


Delivery is accelerated by ConsentMark, our proprietary scanning and monitoring platform. What would take a team of consultants weeks to audit manually, our tooling validates continuously. The result: principal-level advisory at implementation speed.

Get in touch

Start with a conversation

The Executive Briefing is a 30-minute call to assess whether analytics governance is a priority for your organisation. No preparation needed, no commitment required.

Email
contact@obscurity.ie
Location
Ireland
Book an Executive Briefing