Obscurity helps regulated organisations take control of their marketing analytics - ensuring consent compliance, data accuracy, and measurable commercial outcomes.
We specialise in analytics governance for organisations where data accuracy and regulatory compliance are non-negotiable.
Audit your tag ecosystem against GDPR, ePrivacy, and IAB TCF requirements. We identify non-compliant tags firing before consent and build remediation plans that marketing teams can actually follow.
Design, implement, and govern Google Tag Manager containers. From measurement architecture to change management workflows, we bring structure to the tag layer so your data stays trustworthy.
Define what to measure, why it matters, and how to report on it. We bridge the gap between marketing ambition and data engineering reality, delivering measurement frameworks that serve the business.
Monthly and quarterly governance reports that give senior leadership clear visibility into consent compliance, tag health, and measurement quality across all digital properties.
Coordinate analytics and consent implementations across multiple brands, markets, and regulatory jurisdictions. One governance framework, consistently applied everywhere.
Upskill your marketing and engineering teams on analytics governance. We run workshops on consent implementation, GTM best practices, and measurement architecture tailored to your tech stack.
Our proprietary scanning platform continuously monitors your websites for consent compliance. The flywheel turns governance from a one-off audit into an ongoing competitive advantage.
Automated browser-based scanning detects every tag, pixel, and network request across your digital estate - before and after consent.
Each property receives a governance grade from A to F, benchmarked against sector peers using our proprietary risk model.
Prioritised, actionable remediation plans with step-by-step GTM instructions that your team can implement immediately.
Executive-ready governance reports delivered monthly, tracking progress over time and demonstrating regulatory diligence.
Continuous monitoring catches regressions the moment they happen. New tags are validated before they reach production.
We work with organisations where getting analytics governance wrong has real consequences - regulatory, commercial, and reputational.
Consent compliance for quote journeys, underwriting analytics, and multi-brand digital estates under Central Bank oversight.
Tag governance for banking, payments, and wealth management platforms navigating PSD2, GDPR, and MiFID II requirements.
Measurement frameworks for customer acquisition, smart meter portals, and regulated tariff comparison tools.
Analytics governance for patient portals, clinical trial recruitment, and health service platforms under HIPAA and GDPR.
Consent and measurement for broadband, mobile, and bundled service acquisition funnels across multiple brands.
Privacy-first analytics for government digital services, ensuring citizen trust while maintaining operational visibility.
Obscurity is an independent analytics governance consultancy based in Dublin, Ireland. We work exclusively at the intersection of marketing technology, data privacy, and regulatory compliance.
Founded by practitioners who spent years building and governing analytics implementations for large organisations, we understand both the commercial pressure to measure everything and the regulatory obligation to do it properly.
We are not a media agency, a data platform, or a systems integrator. We do one thing - analytics governance - and we do it exceptionally well.
Working with regulated organisations across Ireland and Europe.
No reseller agreements. No platform commissions. Pure advisory.
Our tooling is built in-house, not licensed from third parties.
We measure success by your compliance posture and data quality, not hours billed.
Whether you need a consent audit, a measurement strategy, or ongoing governance, we would love to hear from you.
Email us