Senior Advisory · Insurance · Fintech · Energy

When the regulator asks who authorised that tracking, the answer cannot be "an AI agent."

Insurance, fintech, and energy boards now carry accountability for what their digital estate measures - even when release velocity outpaces manual governance. Obscurity is a senior advisory practice providing evidence and control to regulated organisations. We run ConsentMark for clients; the judgement is ours.

Led by Dónal Troddyn
Founder & Principal. 15+ years analytics governance in regulated sectors.
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Why now

The DPC's final decision against IAB Europe (May 2022, confirmed on appeal in 2025) made clear that TCF banner deployments across regulated estates need controller-level evidence the CMP itself cannot provide. At the same time, code agents and release automation are changing tracking surfaces faster than manual review can keep up. Obscurity gives boards and DPOs the independent, timestamped evidence to demonstrate ongoing control of what their site actually ships.

How we engage

How we work with you

Obscurity operates ConsentMark on your behalf. Every engagement starts with a 30-minute Governance Review - a senior conversation about whether managed governance is the right fit. Retainers are scoped and priced consultatively.

01
Governance Review
A senior conversation about governance exposure. We review your current measurement landscape and assess whether a managed engagement is the right fit. No preparation or commitment required.
Duration
30 minutes
Investment
No charge
02
Retainer - Essential
We operate ConsentMark on your behalf. Continuous scanning, evidence capture, standard remediation, and a quarterly board cadence. For regulated organisations with governance exposure that does not require monthly incident response.
Cadence
Quarterly
Ideal for
CMO / CTO / Board
03
Retainer - Standard
Everything in Essential, plus a monthly governance cadence, incident response, and regulatory interpretation. An expert on call when tracking breaks, when a regulator asks a question, or when the board needs an answer this week. The most common shape of engagement.
Cadence
Monthly
Ideal for
CMO / CTO / CFO
04
Retainer - Executive
Everything in Standard, plus fractional Chief Privacy Officer coverage across a multi-brand portfolio. For groups running several consumer-facing brands where governance risk and regulator exposure sit at the group level, not the brand level.
Cadence
Monthly
Ideal for
Group C-suite / Board

Not sure where to start?

Book a free Governance Review
Our approach

How we deliver

Every engagement follows a five-stage governance lifecycle. Our proprietary scanning platform provides the evidence layer - continuous, automated, auditable.

01
ConsentMark
Scan
ConsentMark scans your digital properties and grades consent compliance A through F.
02
ConsentMark
Identify
Every tracking tag, consent violation, and governance gap is documented with evidence.
03
Obscurity
Govern
We design the framework, workflows, and controls that close the governance gap.
04
Obscurity
Implement
Standards, approval processes, testing pipelines, and audit documentation are built and handed over.
05
ConsentMark
Monitor
Continuous scanning detects drift. Alerts fire when governance controls are breached. The cycle continues.
Who we work with

Regulated industries with complex digital estates

We work with organisations where measurement governance is not optional - where regulators, board members, and data protection officers need evidence that tracking is controlled.

Insurance
CBI (Ireland), FCA & PRA (UK). Complex multi-brand digital estates with high marketing spend and strict data handling requirements.
Fintech
CBI, FCA. Rapid release cycles and experimentation platforms that outpace manual governance review.
Energy
CRU (Ireland), Ofgem (UK). Consumer-facing digital properties with consent complexity across metering, billing, and marketing.
Travel
DPC (Ireland), ICO (UK). High-volume booking platforms with extensive third-party tag ecosystems and cross-border data flows.
About
D
Dónal Troddyn
Founder, Obscurity

Every engagement is led personally by the founder. This is deliberate - analytics governance for regulated organisations requires deep technical knowledge, regulatory context, and the judgement to make calls that affect compliance posture. That expertise does not delegate well.


Delivery is accelerated by ConsentMark, our proprietary scanning and monitoring platform. What would take a team of consultants weeks to audit manually, our tooling validates continuously. The result: principal-level advisory at implementation speed.

Get in touch

Start with a conversation

The Governance Review is a 30-minute call to assess whether analytics governance is a priority for your organisation. No preparation needed, no commitment required.

Email
contact@obscurity.ie
Location
Ireland
Book a Governance Review