Overview
Content discovery and native advertising platform. Serves content recommendations on publisher sites and tracks conversions for advertisers. Places pixels to build audience segments and measure content engagement.
Detection Capabilities
- Signature count
- 2
- Detection methods
- network
Performance Impact
Performance Impact
- Requests per page
- 2
Common Mistakes
- 1 Firing Outbrain pixels without advertising consent, particularly on conversion/thank-you pages
- 2 Not disclosing native advertising content recommendations as advertising in the privacy notice
- 3 Allowing the Outbrain widget to load on article pages before advertising consent is obtained
Compliance Considerations
Sets cookies and fires pixels for content recommendation tracking and conversion attribution. Advertising consent is required as Outbrain builds cross-site interest profiles for content targeting. Ensure the privacy notice discloses native advertising tracking as distinct from editorial content.
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