Visão Geral
A/B testing and conversion optimisation platform (Visual Website Optimizer) by Wingify. Provides A/B testing, multivariate testing, split URL testing, and personalisation. Uses a visual editor for creating test variations without code changes. Merged with AB Tasty in January 2026 under Everstone Capital.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- pagenetwork
Impacto no Desempenho
Impacto no Desempenho
- Tamanho do script
- 70 KB
- Requisições por página
- 1
Erros Comuns
- 1 Running the VWO SmartCode before consent, which modifies page content and sets cookies immediately
- 2 Not distinguishing between functional A/B tests and personalisation experiments in consent settings
- 3 Using VWO's heatmap and session recording features without obtaining appropriate consent for those features
Considerações de Conformidade
Collects visitor identifiers, experiment assignments, and conversion events. The VWO SmartCode modifies page content to show test variations. Basic A/B testing for site optimisation may operate under legitimate interest. Personalisation features that build visitor profiles require analytics consent. VWO sets first-party cookies for visitor identification.
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