Visão Geral
Experimentation and feature management platform. Provides A/B testing, multivariate testing, feature flags, and personalisation. Processes visitor data to assign experiment variations and measure conversion outcomes.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- pagenetwork
Impacto no Desempenho
Impacto no Desempenho
- Tamanho do script
- 80 KB
- Requisições por página
- 1
Erros Comuns
- 1 Running experiments that create individual user profiles without analytics consent
- 2 Not distinguishing between functional A/B tests and personalisation experiments in consent settings
- 3 Using the full-stack client-side SDK when server-side or edge evaluation would reduce data collection
Considerações de Conformidade
Collects visitor identifiers, experiment assignments, and conversion events. Basic A/B testing of UI elements may operate under legitimate interest for site optimisation. Personalisation features that build visitor profiles increase consent requirements. Optimizely Edge can reduce client-side data collection. EU data processing available — verify configuration.
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