Forbhreathnú
A/B testing and conversion optimisation platform (Visual Website Optimizer) by Wingify. Provides A/B testing, multivariate testing, split URL testing, and personalisation. Uses a visual editor for creating test variations without code changes. Merged with AB Tasty in January 2026 under Everstone Capital.
Cumais Braite
- Signature count
- 2
- Detection methods
- pagenetwork
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Méid scripte
- 70 KB
- Iarratais in aghaidh an leathanaigh
- 1
Botúin Choitianta
- 1 Running the VWO SmartCode before consent, which modifies page content and sets cookies immediately
- 2 Not distinguishing between functional A/B tests and personalisation experiments in consent settings
- 3 Using VWO's heatmap and session recording features without obtaining appropriate consent for those features
Breithnithe Comhlíontachta
Collects visitor identifiers, experiment assignments, and conversion events. The VWO SmartCode modifies page content to show test variations. Basic A/B testing for site optimisation may operate under legitimate interest. Personalisation features that build visitor profiles require analytics consent. VWO sets first-party cookies for visitor identification.
Seirbhísí Gaolmhara
AB Tasty
High AB Tasty
AB Tasty is an experience optimisation platform that provides A/B testing, multivariate testing, feature flagging, and personalisation capabilities. It enables marketing and product teams to run experiments on website content, layouts, and user flows without requiring code deployments. AB Tasty's client-side JavaScript tag modifies the DOM in real time to deliver test variations, which means it executes before page content renders and has access to the full page context. The platform is headquartered in France and is commonly deployed by European organisations, particularly in retail, financial services, and travel sectors where conversion optimisation is a commercial priority.
6 sínithe braite
Dynamic Yield
Med Dynamic Yield
Experience optimisation platform owned by Mastercard. Provides A/B testing, personalisation, and product recommendations using machine learning. Collects user behaviour to deliver individualised content and product experiences.
2 sínithe braite
Kameleoon
Med Kameleoon
A/B testing and feature management platform headquartered in France. Provides server-side and client-side experimentation, personalisation, and feature flags with AI-powered targeting and audience segmentation.
2 sínithe braite
Optimizely
Med Optimizely
Experimentation and feature management platform. Provides A/B testing, multivariate testing, feature flags, and personalisation. Processes visitor data to assign experiment variations and measure conversion outcomes.
2 sínithe braite
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