Visão Geral
Enterprise marketing automation platform from Salesforce. Provides email marketing, journey orchestration, audience segmentation, and cross-channel campaign management. The web tracking component monitors site behaviour for campaign targeting.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Requisições por página
- 2
Erros Comuns
- 1 Loading Marketing Cloud tracking before marketing consent is obtained
- 2 Not mapping data flows between Marketing Cloud and other Salesforce products (Service Cloud, CRM) in the privacy notice
- 3 Failing to verify that the Salesforce DPA covers all Marketing Cloud sub-products in use
Considerações de Conformidade
The web tracking component collects browsing behaviour and links it to Salesforce marketing profiles for campaign targeting and journey orchestration. Marketing consent is required. Data is processed on Salesforce infrastructure — verify the DPA covers Marketing Cloud specifically. Multiple Salesforce products may share data — document the data flows.
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