Forbhreathnú
Enterprise marketing automation platform from Salesforce. Provides email marketing, journey orchestration, audience segmentation, and cross-channel campaign management. The web tracking component monitors site behaviour for campaign targeting.
Cumais Braite
- Signature count
- 2
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 2
Botúin Choitianta
- 1 Loading Marketing Cloud tracking before marketing consent is obtained
- 2 Not mapping data flows between Marketing Cloud and other Salesforce products (Service Cloud, CRM) in the privacy notice
- 3 Failing to verify that the Salesforce DPA covers all Marketing Cloud sub-products in use
Breithnithe Comhlíontachta
The web tracking component collects browsing behaviour and links it to Salesforce marketing profiles for campaign targeting and journey orchestration. Marketing consent is required. Data is processed on Salesforce infrastructure — verify the DPA covers Marketing Cloud specifically. Multiple Salesforce products may share data — document the data flows.
Seirbhísí Gaolmhara
Braze
Med Braze
Customer engagement platform for cross-channel messaging including push notifications, email, in-app messages, and SMS. Collects user behaviour data to power personalised marketing campaigns and customer journey orchestration.
2 sínithe braite
Hubspot
Med Hubspot
Inbound marketing, sales, and CRM platform. The tracking code monitors page views, form submissions, and user engagement to power marketing automation, lead scoring, and contact management within the HubSpot CRM.
2 sínithe braite
Kit
Med Kit
Email marketing platform designed for creators and small businesses (rebranded from ConvertKit to Kit in October 2024). Provides email automation, landing pages, and subscriber management. Embeds forms and tracking scripts to capture leads and measure email campaign performance.
2 sínithe braite
Klaviyo
Med Klaviyo
Email and SMS marketing platform for ecommerce. Collects customer behaviour data, purchase history, and browsing activity to power personalised marketing automation, segmentation, and campaign targeting.
2 sínithe braite
An bhfuil cúnamh uait chun Salesforce Marketing Cloud a rialú?
Aimsíonn ár ndiagnóisic rialachais bearnaí comhlíontachta trasna d'eastát clibeanna iomlán.
Tosaigh do Dhiagnóisic Rialachais