Visão Geral
Email and SMS marketing platform for ecommerce. Collects customer behaviour data, purchase history, and browsing activity to power personalised marketing automation, segmentation, and campaign targeting.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Tamanho do script
- 55 KB
- Requisições por página
- 2
Erros Comuns
- 1 Loading the Klaviyo tracking snippet before marketing consent, which begins behavioural profiling immediately
- 2 Not separating email marketing consent from on-site behavioural tracking consent
- 3 Syncing full customer purchase history to Klaviyo without verifying the data minimisation principle
Considerações de Conformidade
The Klaviyo JavaScript snippet tracks on-site behaviour (page views, product views, cart activity) and links it to email subscriber profiles. Marketing consent is required for the tracking and profiling functionality. Klaviyo processes data in the US — verify international transfer safeguards are in place for EU data subjects.
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