AB Tasty

Forbhreathnú

AB Tasty is an experience optimisation platform that provides A/B testing, multivariate testing, feature flagging, and personalisation capabilities. It enables marketing and product teams to run experiments on website content, layouts, and user flows without requiring code deployments. AB Tasty's client-side JavaScript tag modifies the DOM in real time to deliver test variations, which means it executes before page content renders and has access to the full page context. The platform is headquartered in France and is commonly deployed by European organisations, particularly in retail, financial services, and travel sectors where conversion optimisation is a commercial priority.

Cumais Braite

Tionchar Feidhmíochta

Botúin Choitianta

• 1 Assuming A/B testing is exempt from consent requirements - AB Tasty sets cookies and processes visitor behaviour data, which typically requires consent under the ePrivacy Directive
• 2 Not controlling which experiments run on which pages, leading to unnecessary data collection and DOM manipulation across the entire site
• 3 Deploying personalisation features based on behavioural profiling without assessing whether this constitutes automated decision-making under GDPR Article 22
• 4 Failing to document active experiments in the organisation's Record of Processing Activities, as each experiment may involve distinct data processing purposes
• 5 Running experiments on sensitive user journeys (payment flows, account management) without assessing the impact on accessibility and user experience for all visitor segments

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