Forbhreathnú
Demand-side platform (DSP) for programmatic advertising. Places tracking pixels for conversion measurement, audience building, and cross-device targeting. Operates the Unified ID 2.0 identity solution for cookieless advertising.
Cumais Braite
- Signature count
- 1
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Iarratais in aghaidh an leathanaigh
- 1
Botúin Choitianta
- 1 Generating UID2 tokens from user emails without obtaining explicit consent for this specific processing
- 2 Firing Trade Desk pixels before advertising consent is obtained
- 3 Not disclosing participation in programmatic RTB and the associated data sharing in the privacy notice
Breithnithe Comhlíontachta
Sets cookies and fires pixels for conversion tracking and audience building in programmatic advertising. Participates in real-time bidding auctions. The Unified ID 2.0 initiative involves email-based identity resolution — requires explicit consent for UID2 token creation. Advertising consent is required for all tracking functionality.
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1 síniú braite
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