Forbhreathnú
Retargeting and performance advertising platform. Places pixels to build audience segments and deliver personalised display ads across the Criteo network. Processes browsing behaviour, product views, and purchase data for ad targeting.
Cumais Braite
- Signature count
- 1
- Detection methods
- network
Tionchar Feidhmíochta
Tionchar Feidhmíochta
- Méid scripte
- 35 KB
- Iarratais in aghaidh an leathanaigh
- 1
Botúin Choitianta
- 1 Firing Criteo tags before explicit advertising consent is obtained
- 2 Not disclosing retargeting in the privacy notice — the CNIL enforcement specifically cited transparency failures
- 3 Sending product catalogue data including prices without verifying this is necessary for the retargeting use case
Breithnithe Comhlíontachta
Sets third-party cookies and processes browsing behaviour for cross-site retargeting. Explicit advertising consent is required under GDPR/ePrivacy. Criteo was subject to a significant CNIL fine (EUR 40 million, June 2023) for consent and transparency failures — ensure robust consent collection and clear disclosure of retargeting in the privacy notice.
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