Visão Geral
Account-based marketing platform that identifies anonymous B2B website visitors and matches them to company accounts using reverse-IP lookup and intent data. Used for ABM targeting, lead scoring, and sales intelligence.
Capacidades de Detecção
- Signature count
- 2
- Detection methods
- network
Impacto no Desempenho
Impacto no Desempenho
- Requisições por página
- 2
Erros Comuns
- 1 Assuming B2B intent data is exempt from GDPR because it targets companies rather than individuals
- 2 Failing to disclose reverse-IP lookup processing in the privacy notice
- 3 Not conducting a legitimate interest assessment for account identification without consent
Considerações de Conformidade
Collects IP addresses and matches them to company firmographic data. While primarily B2B, IP processing constitutes personal data under GDPR. Requires a lawful basis — legitimate interest assessments should be documented. Cross-device and cross-site tracking capabilities increase the compliance burden.
Serviços Relacionados
Adjust
High Adjust
Mobile measurement and attribution platform owned by AppLovin. Tracks app installs, in-app events, and marketing campaign performance across mobile advertising networks. Used for mobile attribution, fraud prevention, and campaign optimisation.
3 assinaturas de detecção
Amazon Ads
High Amazon Ads
Amazon Ads (formerly Amazon Advertising) provides a JavaScript pixel and conversion tracking tag that measures user actions on advertiser websites and sends data back to Amazon's demand-side platform (DSP) and sponsored ads ecosystem. The Amazon ad tag enables conversion attribution, audience building, and retargeting across Amazon's owned properties and its extensive third-party publisher network. Amazon's advertising business has grown rapidly to become the third-largest digital advertising platform globally behind Google and Meta. The Amazon Ads pixel is increasingly found on e-commerce, retail, and consumer goods websites, and its integration with Amazon's vast consumer data ecosystem raises significant governance considerations for regulated organisations.
1 assinatura de detecção
AppNexus
High AppNexus
Programmatic advertising platform now operating as Microsoft's Xandr. Provides real-time bidding, audience targeting, and ad serving across display, video, and native formats. Xandr was acquired by Microsoft in 2022.
1 assinatura de detecção
Appsflyer
High Appsflyer
Mobile attribution and marketing analytics platform. Measures app installs, in-app events, and marketing ROI across advertising networks. Provides fraud detection, deep linking, and audience segmentation for mobile marketers.
3 assinaturas de detecção
Precisa de ajuda para governar 6sense?
Nosso diagnóstico de governança identifica lacunas de conformidade em todo o seu conjunto de tags.
Inicie seu Diagnóstico de Governança