Overview
Free session replay and heatmap tool from Microsoft. Captures user clicks, scrolls, and page interactions. Provides session recordings, heatmaps, and insights dashboard. Integrates with Google Analytics for combined analysis.
Detection Capabilities
- Signature count
- 1
- Detection methods
- network
Performance Impact
Performance Impact
- Script size
- 40 KB
- Requests per page
- 1
Common Mistakes
- 1 Assuming Clarity's free tier means no personal data processing occurs — session recordings capture visible page content
- 2 Not configuring content masking for sensitive page elements visible during session replay
- 3 Not reviewing Microsoft's data use terms to understand how aggregated Clarity data may be utilised
Compliance Considerations
Records user sessions and generates heatmaps. Microsoft states Clarity does not sample or store personal data by default, but session recordings do capture page content and user interactions. Masking controls are available for sensitive content. The free pricing model means Microsoft may use aggregated data — review the terms of service carefully.
Related Services
CrazyEgg
High CrazyEgg
CrazyEgg is a website optimisation tool that provides heatmaps, scroll maps, click reports, and session recordings to help organisations understand how users interact with their web pages. It captures detailed interaction data including mouse movements, click positions, and scroll depth, which is visualised through overlay reports on page screenshots. CrazyEgg is often deployed by marketing and UX teams seeking quick visual insights without the complexity of full analytics platforms. Like all session recording tools, it carries elevated data protection risk because it can inadvertently capture personal data displayed on screen or entered into form fields.
2 detection signatures
Fullstory
High Fullstory
Digital experience analytics platform providing session replay, heatmaps, and event analytics. Captures user interactions including clicks, scrolls, and form inputs to analyse user behaviour and identify friction points.
1 detection signature
Glassbox
High Glassbox
Digital experience analytics platform providing session replay, interaction maps, and struggle detection. Captures user sessions to identify UX issues, conversion blockers, and application errors across web and mobile.
1 detection signature
Hotjar
High Contentsquare (Hotjar)
Behaviour analytics platform providing session recordings, heatmaps, and on-site surveys. Captures mouse movements, clicks, scrolls, and form inputs in real time. Now part of Contentsquare. Among the highest-risk analytics tags - session recordings can inadvertently capture sensitive personal data displayed on screen.
6 detection signatures
Need help governing Microsoft Clarity?
Our governance diagnostic identifies compliance gaps across your entire tag estate.
Start your Governance Diagnostic