Overview
Experience management platform providing session replay, feedback collection, and digital experience analytics. Captures user interactions, form submissions, and behaviour patterns. Acquired Decibel (DXA platform) for session replay capabilities.
Detection Capabilities
- Signature count
- 2
- Detection methods
- network
Performance Impact
Performance Impact
- Requests per page
- 2
Common Mistakes
- 1 Deploying session replay alongside feedback forms under a single consent category when they have different requirements
- 2 Not configuring data masking rules for sensitive form fields in the session replay component
- 3 Treating experience analytics as basic analytics when session replay captures far more detailed user data
Compliance Considerations
Session replay and experience analytics capabilities capture user interactions including clicks, scrolls, and form entries. Consent requirements depend on the features deployed — feedback surveys may be functional, but session replay requires explicit consent. Configure data masking for sensitive fields across all deployed features.
Related Services
CrazyEgg
High CrazyEgg
CrazyEgg is a website optimisation tool that provides heatmaps, scroll maps, click reports, and session recordings to help organisations understand how users interact with their web pages. It captures detailed interaction data including mouse movements, click positions, and scroll depth, which is visualised through overlay reports on page screenshots. CrazyEgg is often deployed by marketing and UX teams seeking quick visual insights without the complexity of full analytics platforms. Like all session recording tools, it carries elevated data protection risk because it can inadvertently capture personal data displayed on screen or entered into form fields.
2 detection signatures
Fullstory
High Fullstory
Digital experience analytics platform providing session replay, heatmaps, and event analytics. Captures user interactions including clicks, scrolls, and form inputs to analyse user behaviour and identify friction points.
1 detection signature
Glassbox
High Glassbox
Digital experience analytics platform providing session replay, interaction maps, and struggle detection. Captures user sessions to identify UX issues, conversion blockers, and application errors across web and mobile.
1 detection signature
Hotjar
High Contentsquare (Hotjar)
Behaviour analytics platform providing session recordings, heatmaps, and on-site surveys. Captures mouse movements, clicks, scrolls, and form inputs in real time. Now part of Contentsquare. Among the highest-risk analytics tags - session recordings can inadvertently capture sensitive personal data displayed on screen.
6 detection signatures
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