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Analytics Medium complexity

Matomo

by Matomo

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Analytics
Transfer mechanism
Adequacy Decision
Cookies
_pk_id.X.XXXX_pk_ses.X.XXXX_pk_ref.X.XXXX

Overview

Open-source web analytics platform (formerly Piwik). Available as self-hosted or cloud-hosted. Provides page view tracking, event analytics, heatmaps, and session recording. Designed with privacy as a core feature, offering full data ownership when self-hosted.

Detection Capabilities

Signature count
5
Detection methods
pagenetwork

Performance Impact

Performance Impact

Script size
25 KB
Requests per page
2

Common Mistakes

  • 1 Claiming CNIL consent exemption without meeting all the required conditions (IP anonymisation, no cross-site tracking, limited retention)
  • 2 Assuming self-hosted deployment automatically qualifies for consent exemption without proper configuration
  • 3 Not enabling IP anonymisation by default, which is required for the CNIL exemption

Compliance Considerations

When self-hosted with IP anonymisation and without cross-site tracking, Matomo can potentially operate without consent under the CNIL's exemption for audience measurement tools. This exemption is jurisdiction-specific — verify applicability in your market. Cloud-hosted Matomo processes data in the EU (Germany/France). Always configure IP anonymisation and disable cross-site user linking.

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