Overview
Email marketing platform designed for creators and small businesses (rebranded from ConvertKit to Kit in October 2024). Provides email automation, landing pages, and subscriber management. Embeds forms and tracking scripts to capture leads and measure email campaign performance.
Detection Capabilities
- Signature count
- 2
- Detection methods
- network
Performance Impact
Performance Impact
- Requests per page
- 2
Common Mistakes
- 1 Loading the ConvertKit tracking script before consent while only gating the form submission
- 2 Not distinguishing between form submission consent (email marketing) and behavioural tracking consent
- 3 Using pre-checked consent boxes in embedded forms, which is non-compliant under GDPR
Compliance Considerations
Collects email addresses and subscriber data through embedded forms. The tracking script monitors page visits to trigger automations. Marketing consent is required for email collection. The page-level tracking script requires separate consent as it monitors browsing behaviour.
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