Overview
Customer engagement platform for cross-channel messaging including push notifications, email, in-app messages, and SMS. Collects user behaviour data to power personalised marketing campaigns and customer journey orchestration.
Detection Capabilities
- Signature count
- 2
- Detection methods
- network
Performance Impact
Performance Impact
- Script size
- 40 KB
- Requests per page
- 2
Common Mistakes
- 1 Initialising the Braze SDK and collecting behavioural data before marketing consent is obtained
- 2 Not configuring EU data residency, resulting in user data being processed in the US by default
- 3 Sending push notifications without separate opt-in, conflating analytics consent with marketing consent
Compliance Considerations
Collects user identifiers, behavioural events, device data, and location information. Operates as a data processor for customer engagement. Data residency available in EU (AWS Frankfurt). Requires consent for marketing communications under ePrivacy and GDPR — the SDK itself may fire before consent but should be configured to defer data collection.
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