Overview
Server-side tag management platform from Cloudflare that loads third-party tools via Cloudflare Workers at the edge, reducing client-side JavaScript and improving performance. Manages consent, data filtering, and tag orchestration.
Detection Capabilities
- Signature count
- 2
- Detection methods
- network
Performance Impact
Performance Impact
- Requests per page
- 2
Common Mistakes
- 1 Assuming server-side execution via Zaraz eliminates consent requirements for the underlying tags
- 2 Not configuring Zaraz consent triggers to gate tag firing on appropriate consent categories
- 3 Overlooking that data still flows to third-party vendors even when processed through Zaraz
Compliance Considerations
As a tag management platform, Zaraz itself is a functional tool. It can improve compliance posture by moving tag execution server-side and providing built-in consent management. However, the compliance obligations of each managed tag still apply — Zaraz does not eliminate the need for consent for advertising or analytics tags.
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1 detection signature
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