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Advertising High complexity

Google Floodlight

por Google Floodlight

Define cookies
Sim
Envia PII
Não
Rastreamento entre sites
Não
Consentimento necessário
Advertising / Marketing
Mecanismo de transferência
EU-US Data Privacy Framework
Cookies
IDEtest_cookie_gcl_dc_gcl_au

Visão Geral

Conversion tracking system within Google Marketing Platform (Campaign Manager 360 / Display & Video 360). Tracks conversions from display and video advertising campaigns using counter and sales tags. Integrates with Google's ad serving infrastructure.

Capacidades de Detecção

Signature count
1
Detection methods
network

Consent Mode v2

Consent Mode v2

Requisitos de sinal do Google Consent Mode v2 para esta tag.

analytics_storage not used
ad_storage required
ad_user_data required
ad_personalization not used

Impacto no Desempenho

Impacto no Desempenho

Requisições por página
1

Erros Comuns

  • 1 Not integrating Floodlight with Consent Mode v2, causing conversion data loss or non-compliant firing
  • 2 Firing Floodlight tags on sensitive conversion pages without verifying consent status
  • 3 Not configuring the correct controller/processor relationship in the Google Ads Data Processing Terms

Considerações de Conformidade

Fires conversion pixels that send data to Google ad servers. Uses DoubleClick cookies for cross-site attribution. Requires explicit advertising consent under GDPR/ePrivacy. Should be integrated with Google Consent Mode v2 to handle consent states. Data is processed by Google as a joint controller or processor depending on the product configuration.

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