Overview
X (formerly Twitter) advertising pixel. Tracks conversions, builds tailored audiences, and measures advertising campaign performance on the X platform. Fires on page events to attribute website actions to X ad interactions.
Detection Capabilities
- Signature count
- 1
- Detection methods
- network
Performance Impact
Performance Impact
- Script size
- 30 KB
- Requests per page
- 1
Common Mistakes
- 1 Firing the X pixel before advertising consent is obtained
- 2 Not updating privacy notices and consent labels from 'Twitter' to 'X' following the rebrand
- 3 Sending enhanced conversion data (email, phone) without hashing and without explicit consent
Compliance Considerations
Fires conversion pixels that transmit event data to X servers for ad measurement and tailored audience building. Advertising consent is required under GDPR/ePrivacy. The X pixel may set third-party cookies for cross-site tracking. Ensure the privacy notice specifically mentions X advertising tracking.
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