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Consent Management Medium complexity

Quantcast Choice

by Quantcast Choice

Sets cookies
Yes
Sends PII
No
Cross-site tracking
No
Consent required
Not required
Transfer mechanism
Standard Contractual Clauses
Cookies
__qcaeuconsent-v2addtl_consent

Overview

Consent management platform (CMP) from Quantcast. Provides TCF v2.2-compliant consent collection, GDPR and CCPA consent banners, and integration with the IAB Transparency and Consent Framework.

Detection Capabilities

Signature count
1
Detection methods
network

Performance Impact

Performance Impact

Requests per page
1

Common Mistakes

  • 1 Not verifying whether the CMP implementation includes Quantcast's own measurement tag alongside the consent banner
  • 2 Failing to properly propagate TCF consent strings to all downstream advertising vendors
  • 3 Not testing that declining all consent actually blocks non-essential tags from firing

Compliance Considerations

As a consent management platform, Quantcast Choice is a functional/necessary tool. Must load before consent-dependent tags. Note that Quantcast also operates a separate advertising/measurement business — ensure the CMP implementation does not inadvertently enable Quantcast's own measurement features without consent.

Related Services

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