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Advertising High complexity

Partnerize

by Partnerize

Sets cookies
Yes
Sends PII
No
Cross-site tracking
Yes
Consent required
Advertising / Marketing
Transfer mechanism
Standard Contractual Clauses
Cookies
_pz_clickref

Overview

Partnership management platform. Tracks referrals, conversions, and commissions for affiliate and partner marketing programmes. Provides attribution, commission management, and partner recruitment tools.

Detection Capabilities

Signature count
2
Detection methods
network

Performance Impact

Performance Impact

Requests per page
2

Common Mistakes

  • 1 Firing Partnerize conversion tags without advertising consent on order confirmation pages
  • 2 Transmitting detailed order data beyond what is necessary for partner attribution and commission calculation
  • 3 Not disclosing affiliate/partnership tracking in the privacy notice

Compliance Considerations

Sets cookies and fires conversion pixels for partner attribution and commission tracking. Advertising consent is required as partnership tracking involves cross-site identification. UK-headquartered (Newcastle) with UK/EU data processing. Share only necessary conversion data with partners.

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