Doubleverify — Tag Directory

Overview

Ad verification and brand safety platform. Measures viewability, invalid traffic (IVT), and brand safety for digital advertising campaigns. Provides independent measurement of ad delivery quality across display, video, and CTV.

Detection Capabilities

Signature count: 1
Detection methods: network

Performance Impact

Requests per page: 1

Common Mistakes

1 Firing verification tags without advertising consent, assuming measurement is exempt from consent requirements
2 Not including DoubleVerify in the list of advertising sub-processors in the privacy notice
3 Allowing verification scripts to load on pages where the associated ad tags are blocked by consent

Compliance Considerations

Operates as a measurement and verification service for advertising campaigns. Collects ad exposure data, viewability metrics, and fraud signals. Generally fires alongside advertising tags and shares their consent requirements. As a processor for the advertiser, it should be covered by the advertising consent category.

Related Services

Mint AV

Ad Verification

Med Mint AV

Mint AV is an advertising verification and viewability measurement platform that provides independent verification of whether digital advertisements were actually viewed by human users in brand-safe environments. Its JavaScript tags are embedded alongside ad creatives to measure viewability metrics (percentage of ad visible, duration of exposure), detect invalid traffic, and verify brand safety by analysing the content surrounding ad placements. Mint AV tags are typically deployed by advertisers and agencies through ad servers and appear on publisher websites as part of the ad delivery chain. Governance teams may encounter Mint AV tags during audits without having directly deployed them.

2 detection signatures

Need help governing Doubleverify?

Our governance diagnostic identifies compliance gaps across your entire tag estate.

Start your Governance Diagnostic