Overview
Affiliate marketing network (CJ Affiliate, owned by Publicis Groupe). Tracks referrals, conversions, and commissions for affiliate publishers. Places tracking pixels to attribute sales to affiliate partners.
Detection Capabilities
- Signature count
- 3
- Detection methods
- network
Performance Impact
Performance Impact
- Requests per page
- 3
Common Mistakes
- 1 Firing CJ conversion pixels without advertising consent, particularly on order confirmation pages
- 2 Transmitting full order details including product-level data when only order value is needed for attribution
- 3 Not disclosing affiliate tracking in the privacy notice, treating it differently from other advertising pixels
Compliance Considerations
Sets cookies and fires conversion pixels to track affiliate referrals and attribute sales. Advertising consent is required as affiliate tracking involves cross-site identification. Transaction data including order values may be transmitted — ensure only necessary data is shared.
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