Personalisation

Tools that tailor website content, product recommendations, and user experiences based on visitor behaviour, preferences, or segment membership.

1 service in this category

Compliance Considerations

Personalisation involves profiling under GDPR Article 22. Where automated decision-making significantly affects individuals, additional safeguards and consent requirements apply.

Adobe Target
Personalisation
High Adobe Target
Adobe Target is an enterprise A/B testing, multivariate testing, and personalisation platform within the Adobe Experience Cloud suite. It enables organisations to run experiments on website and app content, deliver personalised experiences based on audience segments, and use AI-powered auto-allocation to optimise conversion rates. Adobe Target integrates deeply with Adobe Analytics, Adobe Audience Manager, and the Adobe Experience Platform, creating a comprehensive but complex data processing ecosystem. It is primarily deployed by large enterprises in financial services, healthcare, telecommunications, and retail, where the scale of testing programmes and the sensitivity of customer data require robust governance controls.
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A/B Testing (5) Ad Verification (2) Advertising (29) Analytics (16) Customer Data Platform (3) Chat & Support (4) Consent Management (12) Error Tracking (1) Feature Flags (1) Marketing Automation (7) Performance Monitoring (6) Push Notifications (1) Security (1) Session Recording (9) Tag Management (6)

Personalisation

Compliance Considerations

Adobe Target

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